Veasy asked us for a short commercial for its Bulgaria Rose Micellar Cleansing Water, a facial skincare product for removing makeup, moisturising and brightening the skin.
We shot the presenter against a bright white studio backdrop, speaking directly to camera about how hard it is to wash off heavy makeup and daily dirt. Between her lines we cut to a rose bush in sunlight and clear water running over rocks, then to a flat lay of product bottles among loose rose petals, to bring out the rose in the name.
The product’s three benefits appeared on screen in Malay: moisturising the skin, removing makeup and brightening the face. She demonstrated the product in front of a mirror ringed with lights, and a blue molecular graphic showed how the micelles lift dirt. A close-up followed of her wiping her eyelid gently with a cotton pad.
The commercial closed on a playful pose with a bottle and a rose on a bed of petals, a final product shot and the Veasy website. Fifty-four seconds, fresh and upbeat. See how we make a commercial video for your brand.